Wine tourism complex “Finca el Moral”


Short presentation

Wine tourism complex with Aerodrome "El Moral", leaded by Pago de las Encomiendas, Sociedad Cooperativa


Diversify the agricol activity by proposing new services in order to attract new visitors

Contexte (territory issues, targeted audience)

Geographic, socio-economic and demographic data
Villafranca of the Barros is a municipality and town in Spain, in the province of Badajoz, autonomous community of Extremadura.
The whole area is watered by streams and streams of prolonged low water during the summer months and even part of the autumn, called Pendelías, Valdequemao and Las Guaridas.
Population 12,835 hab
Surface 104.4 km²

Main issues:
Reinforcing the attractiveness of territories
Preventing desertification in rural areas
Support the reception of new populations

Actions implemented

Project promoted by a cooperative society of winegrowers with great experience, which has progressively diversified its agricultural activity. Initially they launched the Pago de las Encomiendas winery in the heart of Tierra de Barros, which opted for the differentiation, quality and positioning of the wines, using highly innovative methods such as the production of wines by direct gravity or the winery of Biodynamic aging, has such recognized brands as: Xentia, Unadir or Blue Tongue. In the framework of the Leader Approach 2007-2013, it continued to diversify its activity, complementing the winery with the creation of a wine tourism complex, adapting the existing facilities of a farmhouse-winery located in the heart of a vineyard in the town of Ribera del Fresno, in the vicinity of a Protected Natural Space, for use as a four-star hotel, the Hotel Bodega el Moral, which in addition to accommodation offers wine tourism services such as: buggy rides between vineyards, hot air balloon trips, horseback riding , viticulture courses, guided tours, Continuing with its diversification process, it has launched an Aerodrome in the vicinity of the hotel within the framework of the 2014-2020 Leader Program, with the aim of increasing the tourist offer, offering unique and Complementary such as: aviation classes, reconnaissance flights of the wine environment, for precision treatments of diseases of the vid, etc.
Global cost (in Euros) : 252 800 €

Human resources and partners

€ 103,000.00 (E. LEADER 2007-2013) + € 149,791.75 (P. LEADER 2014-2020)

Other information

Project's start year : 2007

Points of vigilance, difficulties to pass through, success factors

This project connects the primary sector (production of quality grapes), with the secondary sector (wine transformation industry using highly innovative methods) and the tertiary sector (marketing, tourism and the provision of unique services).


FEDESIBA (Federation for the development of Sierra Grande-Tierra de Barros) (Company, Private structure )
Contact : Antonio Flores Coleto