Context, issues : « My products of the Yvelines » company was created by Adeline Jean-François, Born in Yveline and attached to its terroir. From the observation that the consumption’s habits changed, she wanted to let inhabitants reintroduce local and healthy products in their eating habits. To do that she associated herself with twelve farmers to deliver at home their products to the consumers who ordered on the website
Goals : Propose on the department of the Yvelines a truck-shop for home delivery or on the workplace, but also for tour on different villages who don’t have any shops.
Relink the direct contact with the farmers and male the products come to the consummers’ home without having the need to move.
Get used to healthier eating habits
Targeted audience : Rural population, especially people in isolation situation
Actions implemented : The truck shop will allow the stop for duration between 2 and 3 hours to bring to people in situation of isolation quality and first need products.
With the products we’re already selling, we will add bread, poultry, milk…
That truck will be equipped with refrigerated window, freezers, stand, a scale and a checkout.