The Wine-Truck – Vignobles Cap Leucate

France Occitanie

Short presentation

Since April 2018, the Vignobles Cap Leucate, supported by Europe, Grand Narbonne, the City of Leucate, the Fitou and Corbières Cru Syndicates and the C.I.V.L. (Conseil Interprofessionnel des Vins du Languedoc) have equipped themselves with a new sales and communication tool, the Wine Truck.

Goals

Develop local resources to encourage sustainable short circuits

Actions implemented

A mobile truck (in the colors of the cooperative cellar) goes out to meet customers to introduce them to our products.

Whether on the markets, in the fairs, the animations or any particular event, the Wine Truck of Vignobles Cap Leucate is always ready.

At any time of the day, our animators will make you taste our different cuvées and taste local products with Mediterranean accents, the products of the Saquette.

=> Presentation of the project in the radio program Rural Europe: testimonies of Magali Vergnes, president of the LAG Est Audois and Joël Castany, president of the cooperative cellar of the Vignerons du Cap Leucate, Quintillan and Roquefort des Corbières. Program aired on October 10, 2019
Global cost (in Euros) : 57 139 €

Human resources and partners

Funding:
FEADER 36 569 € (64%),
Grand Narbonne € 8,142 (14%),
commune of Leucate € 1,000 (2%),
self-financing € 11,428 (20%)

Other information

Project's start year : 2018

Points of vigilance, difficulties to pass through, success factors

The Cap Leucate vineyards are celebrating their centenary.
From 1920, Leucate winegrowers, supported by the mutualist movement, created the cooperative cellar of Vignobles Cap Leucate. This model will prove to be particularly suitable for responding to marketing challenges.
One hundred years later, the men and women still united by the same fundamental values, propose to renew their collective adventure for ninety-nine years.
Today it is shared by those from Caves, Feuilla, Fitou, La Palme, Quintillan, Roquefort-des-Corbières and Treilles, and now bears the name of Société Coopérative Viticole Vignobles Cap Leucate.

The Vignobles Cap Leucate act to develop rurality in the long term.

Structure

SCV les Vignerons du Cap Leucate, de Quintillan and Roquefort des Corbières (Other )
Chai La Prade
11370 Leucate
https://www.cap-leucate.com/wine-truck/

Supported by LEADER

Supported by AMCM - LAG Est Audois (https://www.gal-estaudois.fr)