The Mécanique des Mots, a mobile book shop in North Brittany


  • Project's name : The Mécanique des Mots, a mobile book shop in North Brittany 
  • Country : France 
  • Area (for France only) : Bretagne 
  • Thematic : Culture Sport Leisure, Local stores 


  • Structure name : La mécanique des mots (Mechanics of Words) 
  • Address : Lantran  
  • Postal code : 22830 
  • City : Plouasne 
  • Tel : 00000000 
  • Email : 
  • Type of structure : Company, Private structure 
  • Project's manager contact : Alice Ruëst 
  • Website : 


  • Context, issues : Sale of new books in villages without a bookstore. The Mécaniques des mots truck will be present in various markets. 
  • Goals : To offer access to books (classics and new titles) and human advice to rural areas without bookshops. 
  • Targeted audience : large public 
  • Actions implemented : La Mécanique des Mots is a pretty truck that will be on the roads of the north Ille et Vilaine and Côtes d'Armor at the end of September 2019, on the markets, with 3200 books available on site and 750 000 other orders!
    The Mécanique des Mots will be present in low season, in Lancieux, Matignon, Dinan, Hédé-Bazouges, Dol de Bretagne, Evran, Plancoët and Betton and in high season, in addition, in Saint Cast le Guildo, Saint Suliac, Saint Jacut de la Mer, Dinard, on the markets. And once a month, an author will be invited for meetings and discussions around a book or a theme.

  • Project's start year : 2019 


  • Technical and human resources, partners : A truck converted into a mini-library
    A stock of books (more than 3000 references) + management software

    La Mécanique des Mots will work in partnership with "Accéleratrice de Particules", a place for meetings and exchanges, a café concert, a grocery store on a short circuit, an ethical and human place, in Saint André des Eaux. It will also have a strong link with the Théâtre de Becherel, which defends culture and humanity, dialogue and exchange.


Conditions of success

  • Points of vigilance, difficulties to pass through, success factors : More information about mobile book stores in France:

    Some projects to discover :
    Cyclo-bookstores : Libricyclette (Allier) ; CycloFil (Bayonne) ; Cultureuil (région parisienne : Plateau de Saclay et Vallée de Chevreuse) ;
    Truck-bookstores : Libre cours (région Toulousaine) ; Le Mokiroule (Ardèche) ; la Tintinnambulante (Loir et Cher)