Self-service vegetable shops
Short presentationKoorti Kartul is a private agricultural enterprise that produces potatoes, carrots and other vegetables. In 2019, they established two self-service selling kiosks near the vegetable store houses to enable sales to private persons. The "shop" has a heating system, security cameras, and a locked box for payments (cash only at the moment). Vegetables are packed in handy packages to enable simple payment (5€, 10€ packs).
The project was very welcome among clients, and received a "Favourite of the public" award in Best Estonian LEADER projects competition of 2020.
GoalsTo introduce direct retail sales channel without interrupting the working routine of vegetable production farm.
Contexte (territory issues, targeted audience)Large vegetable producers do not usually organise direct sales, due to sanitary rules and lack of workers. Clients, however, appreciate the opportunity to buy directly "from farm to fork", since the product is fresh, ecological, and has better price. The self-service point is open 24/7, so the client is also not dependent on the opening hours and can access the sales whenever necessary - without the need of having large store space at home.
Actions implementedBuilding of two sales kiosks with necesary equipment (climate system, cameras, locked cash box) and developing suitable products.
|LAG Võrtsjärve Association||10 919 €|
Global cost (in Euros) : 18 200 €