Self-service vegetable shops


Short presentation

Koorti Kartul is a private agricultural enterprise that produces potatoes, carrots and other vegetables. In 2019, they established two self-service selling kiosks near the vegetable store houses to enable sales to private persons. The "shop" has a heating system, security cameras, and a locked box for payments (cash only at the moment). Vegetables are packed in handy packages to enable simple payment (5€, 10€ packs).
The project was very welcome among clients, and received a "Favourite of the public" award in Best Estonian LEADER projects competition of 2020.


To introduce direct retail sales channel without interrupting the working routine of vegetable production farm.

Contexte (territory issues, targeted audience)

Large vegetable producers do not usually organise direct sales, due to sanitary rules and lack of workers. Clients, however, appreciate the opportunity to buy directly "from farm to fork", since the product is fresh, ecological, and has better price. The self-service point is open 24/7, so the client is also not dependent on the opening hours and can access the sales whenever necessary - without the need of having large store space at home.

Actions implemented

Building of two sales kiosks with necesary equipment (climate system, cameras, locked cash box) and developing suitable products.


LAG Võrtsjärve Association 10 919 €
Global cost (in Euros) : 18 200 €

Other information

Project's start year : 2018


KOORTI KARTUL OÜ (Company, Private structure )
Lätkalu, Viljandi vald
70315 Viljandimaa
+372 51 59273
Contact :

Supported by LEADER

LAG Võrtsjärve Association,