Context, issues : In the Livradois-Forez regional natural park, many shops in town centers have closed down, thus destroying the commercial centers. A monograph has been produced to better understand the new needs of consumers and the situation of local shop in the territory, a commercial strategy has also been developed as part of the Scot.
The dispersion of shops but also their aging leads to a decrease in their attractiveness, threatening their durability. The question is now about the reconversion of the former commercial and the locals that are now vacant. Commercial locals sometimes not very identifiable and vacant locals very degraded without project penalize the dynamics of the merchantable lines. In puy-Guillaume, the street Joseph Claussat has fifteen shops and the street Edouard Vaillant 6 shops. To preserve the vitality of the town center, it appeared important to have a real strategy of commercial revitalization to ensure the continuity of business assets.
Goals : Engage a new dynamic in the down town to transform the streets
Fight against the multiplication of the vacant shops
Arouse and contribute to a new image of the down town with an innovative project
Targeted audience : Move your shop is the name given to that operation which aims to occupied a vacant local to study the new possible activities and to collect the needs.
The festive programming allows this even to be accessible to everyone including inhabitants and project leaders.
Actions implemented : Animation of a collective and creation of a festive event
Decoration and occupation of a local
Welcoming of the local radio station to realize interviews
Survey to the population (type of activities they would like…)
Welcoming of project leaders
Festive party with a concert
Analysis of the survey and elaboration of a plan
Project's start year : 2018
Global cost (in Euros) : 1000 €
Mairie de Puy-Guillaume : 1000 €
Technical and human resources, partners : With this envelop established for the remuneration of the artists, to the spending of the communication and the welcoming expenses, add the spending for the running generated by the collectivities (animation time, techniques…) the shop’s owners mobilisation through the shop’s owners association, the participation of the local radio station and the mobilisation of the partners (interco, CCI, cultural associations...)
Conditions of success
Points of vigilance, difficulties to pass through, success factors : Success factors: co-creation of the operation with the local associations and the shop’s owners association
The suggestion of a cultural and festive event to collect the ideas of the inhabitants