Move your shop

France Auvergne-Rhône-Alpes
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Short presentation

"Move your shop": this is the name given to this operation which aims to occupy vacant premises to study new possible activities and collect expectations and needs.


- Engage a new dynamic in the down town to transform the streets
- Fight against the multiplication of the vacant shops
- Arouse and contribute to a new image of the down town with an innovative project

Contexte (territory issues, targeted audience)

In the Livradois-Forez regional natural park, many shops in town centers have closed down, thus destroying the commercial centers. A monograph has been produced to better understand the new needs of consumers and the situation of local shop in the territory, a commercial strategy has also been developed as part of the Scot.
The dispersion of shops but also their aging leads to a decrease in their attractiveness, threatening their durability. The question is now about the reconversion of the former commercial and the locals that are now vacant. Commercial locals sometimes not very identifiable and vacant locals very degraded without project penalize the dynamics of the merchantable lines. In puy-Guillaume, the street Joseph Claussat has fifteen shops and the street Edouard Vaillant 6 shops. To preserve the vitality of the town center, it appeared important to have a real strategy of commercial revitalization to ensure the continuity of business assets.

The festive programming allows this even to be accessible to everyone including inhabitants and project leaders.

Actions implemented

- Animation of a collective and creation of a festive event
- Decoration and occupation of a local
- Welcoming of the local radio station to realize interviews
- Survey to the population (type of activities they would like…)
- Welcoming of project leaders
- Festive party with a concert
- Analysis of the survey and elaboration of a plan


Mairie de Puy-Guillaume 1 000 €
Global cost (in Euros) : 1 000 €

Human resources and partners

With this envelop established for the remuneration of the artists, to the spending of the communication and the welcoming expenses, add the spending for the running generated by the collectivities (animation time, techniques…) the shop’s owners mobilisation through the shop’s owners association, the participation of the local radio station and the mobilisation of the partners (interco, CCI, cultural associations...)

Other information

Project's start year : 2018

Points of vigilance, difficulties to pass through, success factors

Success factors: co-creation of the operation with the local associations and the shop’s owners association
The suggestion of a cultural and festive event to collect the ideas of the inhabitants


Parc naturel régional du Livradois Forez (Public structure )
Maison du Parc
Contact : Christelle PEYRE