COMPTOIR de CAMPAGNE (Countryside’s multiservice Shop)
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Short presentationCOMPTOIR de CAMPAGNE stores sell local products on short circuits, local services (La Poste, public transport, shoe repair, dry cleaning, gas, parcels, press, etc.) and also offer a range of snacks.
GoalsOffer an access to services and local products in a welcoming place for everyone
Contexte (territory issues, targeted audience)Fact: 1 village out of 2 doesn't have shops anymore, but the population tends to increase.
There is a need to regain the urban service quality in the ountryside and to respond to a need of proximity, modernity and social link.
Actions implementedOpening of multiservice shops right in the middle of the villages which offer:
-local products directly from the farmer
-proximity services (The French Post, public transports, shoe repairing, dry cleaning, gas, package, press, etc.);
-a restauration offer;
-A place of life, animation and teleworking;
-the offer is also available online with and comes with a delivering service.
Each counter is also a real place of life, where entertainment (for children and adults) is regularly organized. The offer adapts to each of the villages in which it operates so as not to compete with players already present.
Other informationProject's start year : 2015
Points of vigilance, difficulties to pass through, success factorsThe different Countryside’s multservice shops must adapt to their territory of implantation and their success depend on a network operation: Grouped shops from 5 to 6 shops per territory. That allows to facilitate the supplying, strong relationships with the farmers and good communication.
•Implication of one or multiple community of communes ;
•A territory rich in term of craft and local production to supply the Shops ;
•At least 3 already identified villages to create a “grouped” shop.
The shop implementation criterias :
•A customer area of at least 2100 inhabitants,
•Absence of competition : grocery/hypermarket, butcher/pork butcher’s shop,
•To pick up service offer such as deposit of bread and/or bar, press, post office,
•At least 10 minutes away in car from any hypermarket,
•Supplying of the school cafeteria is a bonus,
•Opening of a multiservice shop is the project of the municipality’s inhabitants who have a local to open the shop.
Future project: opening of franchises (15 to 20 / year from 2021) in Normandy, Ile de France and Bourgogne-Franche-Comté